A Fresh Take on a Classic Burrito.
When launching a vegan version of Amy’s classic bean & cheese burrito, we needed to highlight the carefully sourced ingredients, while still speaking to a Millennial and Gen-Z vegan audience. After being briefed on the product, I created a mood board, a pre-production guide with mocked-up images and shot lists, briefed their internal digital team, and created a digital asset rollout plan which included paid and organic socials.
“Amplify Melanated Voices” Campaign
graphic ideation | digital communications | copywriting | official statement copywriting
Let’s Get Cheezy.
Amy's knew they wanted something fresh and different for the launch of their vegan “cheeze” line! With their motto of "making it easy & enjoyable for everyone to eat well" in mind, we wanted to showcase a diverse range of hands and models along with the extensive lineup of new & existing (with new packaging) vegan “cheeze” meals.
visual ideation | pre-production guides and shot lists | photoshoot coordination | digital rollout plan | copywriting
Amy’s UGC* Style Content
photography | photo editing, copywriting | digital distribution strategy
*user generated content*
UGC Style Content Cont.
