How to Attract New Customers Using Pinterest.
Pinterest is one of the best platforms for ecommerce businesses to tap into, due to its highly engaged user base and huge potential for customer discovery. With over 250 million monthly active users, Pinterest can be a great way to introduce your products and services to open-minded customers because it works like a search engine! Here are some of the tips on what you can do to help increase you Pinterest visibility and funnel people to your website which can lead to an increase in sales and reach:
1. Create a Brand Presence – Building your presence on Pinterest is essential for businesses of all sizes. Posting relevant content related to your brand will help you become an authority in your industry and attract serious customers. You can create boards based on the products or services you offer and share images that show off what makes your company unique. The great thing about Pinterest is that it’s a place where you can be yourself and show your brand’s personality and style. Leverage those board covers as a way to create a branded feel when people visit your profile!
2. Optimize Your Profile – It’s important that you create an engaging profile page with a clear description of your business and what you offer. Make sure it looks visually appealing and includes high-quality images of your products or services. This will help potential customers quickly understand what you do and draw them in to explore further. You’ll also want to be sure that you include targeted keywords in your bio to help your dream customers find you!
3. Pin Strategically – When sharing pins, it’s important that you pin content that your target audience is likely to engage with or purchase from your store. For example, if selling home decor items, create a specific board full of inspirational photos like ‘cozy living room ideas’ or ‘home office inspiration’ rather than just linking directly to product pages from your store. Be sure to still include your products too! Also, the key to seeing an increase in engagement is to also pin on a regular basis. Identify a posting strategy that aligns with your bandwidth. Don’t overextend yourself! If posting only 4x a month works for you, then go with that!
4. Leverage Shopable Pins – Shopable pins enable users who click on them to buy directly within Pinterest without ever leaving the app - making it much easier for customers to complete their purchases without having any distractions. Shopable pins provide additional information beyond regular pins such as pricing & product details, availability and more. Need help setting up your Pinterest Shop? I can help!
5. Take Advantage of Paid Promoted Pins – Promoted pins are a great way for businesses to increase their visibility and get your content seen by more people who may potentially become customers down the line. They allow companies to target specific audiences based on interests, demographics, keywords and more - making them an invaluable tool when it comes time for marketing campaigns on Pinterest!
6. Get Creative With Videos – Videos are one of the best ways for businesses to get creative on Pinterest. You can create short clips showcasing how people use your products or provide helpful tips about how people can benefit from them. Videos help make engaging content for viewers, meaning they’re more likely to stay interested in what you have to offer longer than still images alone could do.
7. Leverage Keywords - If you want to reach your dream customers, start by figuring out what they're looking for - and the words they use when searching! Pinterest's search bar is a great starting point. Enter some keywords related to your product & see which recommended phrases generate that capture those audiences. Incorporate these short & long-tail terms into pins so you can bring the ideal customers right to you. Learn more here!
Overall, there are many innovative ways businesses can use Pinterest as part of their marketing strategy in order to drive sales growth and gain more loyal customers - all while providing those same customers with an enjoyable experience when browsing through the platform looking for relevant products/services! From optimizing profiles & pinning strategically, leveraging buyable pins and keywords, and creating boards - these are all effective methods brands can employ in order maximize conversions on Pinterest!