Free Digital Marketing Tools You Should Be Using.
As a business owner, one of the greatest advantages we have is access to powerful digital marketing tools. These can help your company reach new customers and keep track of all the progress along the way. I've been successfully using several such platforms myself. Let me share some top-notch tools for making your digital presence stand out from the competition. Did I mention that the majority of them are free? Let's save those coins where we can - okay?!?!
1. Google Analytics – Are you curious to know who is visiting your website, what pages they're viewing, and how often? With Google Analytics' powerful tracking tools, businesses can easily keep tabs on user behavior for a more detailed understanding of their customers. And the best part - you don't have to be tech-savvy to get started! A few lines of code are all that's needed to unlock endless insights into visitor demographics and preferences so you can create an even better customer experience. It's also very free.
2. Mailchimp – This email marketing platform is a great way for businesses to establish relationships with their subscribers. With helpful features like automation, pre-built templates, and analytics you can easily maximize the performance of your campaigns in no time! It's also simple enough that even those who are just getting started can reach up to 500 contacts per month without paying any subscription fee - perfect if you want to test out this tool before diving deeper into it!
3. Hubspot – HubSpot is an all-in-one marketing, sales, and service platform designed to help businesses grow and manage their customer relationships. HubSpot offers a wide range of tools and features, including CRM, email marketing, social media, lead generation, analytics, and more. With HubSpot, businesses can automate their marketing and sales processes, track their customer interactions, and measure their performance across multiple channels. HubSpot also offers a free CRM, which can be a valuable resource for small businesses looking to manage their customer relationships more effectively.
4. Canva – Tired of struggling with complicated design tools? With this user-friendly, no-cost solution, businesses can quickly create stunning graphics and social media posts – bringing their ideas to life without needing graphic design experience. With Canva, you can choose from a wide range of templates, images, and fonts to create professional-looking designs.
5. Tailwind – Grow your presence on Pinterest, Facebook, and Instagram with Tailwind! This innovative scheduling and analytics tool is specifically designed for businesses. With useful features like suggested optimal post times; SmartLoop, which recycles top-performing content; Tribes to share posts quickly with other users in the same niche; as well as options to analyze performance, schedule ahead of time or have complete control over campaigns – all this comes free with a trial account! Whether you’re just starting out or expanding an existing business empire, Tailwind makes it easy to take your social media game up a notch.
6. Google Keywords– Google Keywords is a free tool that helps businesses identify the right SEO keywords to target in their digital marketing campaigns. By targeting the right keywords, businesses can improve their website's search engine rankings and attract more qualified traffic to their site. With Google Keywords, businesses can conduct keyword research, analyze search volume and competition, and discover new keyword opportunities. This tool also provides valuable insights into user search behavior, which can help businesses better understand their target audience and create content that resonates with them. Google Keywords can be used in conjunction with other digital marketing tools, such as Google Ads and Google Analytics, for a comprehensive approach to digital marketing.
Having a strong online presence & digital marketing strategy is critical to the success of any business. By selecting the right tools for your specific needs, you can streamline your digital marketing efforts and achieve better results with less effort. It's important to consider your overall tech stack and ensure that each tool integrates seamlessly with your existing technology. By investing in the right digital marketing tools and creating a cohesive tech stack, you can position your business for long-term success in the competitive digital marketplace.
If you need help with your digital marketing tools or have specific questions, I'd love to help!